For one project, I created two 15-second Reels to promote the newest versions of their biannual Trade catalog and annual Education catalog. These Reels were used as Meta ads for promotion to customers in Middle East & Africa and Latin American & Caribbean. For the Trade catalog, we promoted anticipated books in popular, fan-favorite series. For the Education catalog, we highlighted both brand-new products and bestselling education products. I created these reels to provide eye-catching and informative media that Scholastic could use in ad campaigns. The Trade catalog received 118,560 link clicks and 1,738,773 impressions. The Education catalog received 120,461 link clicks and 1,791,085 impressions. All copyrights are credited. I started by storyboarding the design and then moved on to the animation.
In another project, I created a 34-second Reels testimonial ad to promote Scholastic PR1ME Mathematics, a complete math curriculum for grades 1 - 6. This reel featured 3 testimonials and was used as a Meta ad for promotion to customers in 5 global regions. The ad shared in Europe, the Middle East, & Africa received 99,116 link clicks, 714,467 reaches, and 1,183,060 impressions. The ad shared in Latin America & Caribbean received 41,337 link clicks, 334,826 reaches, and 653,168 impressions. I first sketched out 3 design ideas, then storyboarded a design, and then moved on to the animation.
Reel 1
Reel 2
Reel 3
Progression of Storyboards for Reel 1:
Storyboards for Reel 2:
Reel 3 Process:
I started the design process by presenting 3 different design sketches.
Idea 1
Idea 2
Idea 3
Then once an idea was selected, the design was finalized.
